Published July 23, 2010 in Coulter Press

CLINTON — Professional athletes depend on being fit to make their living.

Now you can train like professional athletes … right in Clinton.

Ciccone Family Fitness, of 45 High St., has teamed with Jeremy Frisch, of Achieve Performance Training, to offer individualized training that also works for groups.

The program was launched a month ago, and is so successful that Dennis Ciccone said they need to expand it to meet the “overwhelming response.”

Frisch said bringing this program to his hometown of Clinton is a “dream come true.”

Frisch, a former football, basketball and track athlete at Clinton High School, graduated from Worcester State College with a bachelor's degree in health education and physical education. After college, he worked for the Sports Club LA in Boston as a personal trainer. He then completed an internship in strength and conditioning at Stanford University in Palo Alto, Calif.

Following his internship, Frisch returned to Massachusetts to become a sports performance coach, then sports performance director at Competitive Athletes Training Zone in Acton. In September 2008, the Holy Cross athletic department named him the assistant strength and conditioning coach, where he works directly with men's basketball, men's soccer, men's and women's lacrosse, baseball, softball, field hockey, tennis and track and field.

The program uses a personal training model to “train everyone pretty much like an athlete,” Frisch said. “It is a performance training facility, not just for athletes, but for everyone from high school football players to stay-at-home moms.”

The performance training program, designed with the serious high school athlete in mind, works on proper warm-ups, injury prevention, flexibility, speed development, agility and coordination, jumping, strength development and conditioning. Training can begin as early as age 9.

“If more children did this kind of training, they would be more prepared, as a teen, to do those sports and training,” Frisch said. The program also works on mental strength, developing the reserves they need to deal with the stress of competitive sports, as well as to prevent injuries.

“I can't say how many children walk taller, almost swagger. Exercise makes them feel better, like athletes,” Frisch said, adding that this mental side comes even before they see the results of the physical training.

A collegiate/adult athlete development program is designed for the mature athlete. There is also semi-private personal training.

“Every client is put through an assessment to identify his or her strengths and weaknesses,” Frisch said. Then the training focuses on building on those strengths and eliminating the weaknesses.

The program began with 1,200 square feet of space in Ciccone Family Fitness, and will be expanding to about 2,500 square feet soon, with a new facility that will allow for more natural light and for people outside to see the training facility.

Ciccone said “Thin and Healthy” will be relocated to make space for the expansion.

The expansion of Achieve follows up on some other expansions, including the larger service desk, which allows the company to be more organized and efficient, and the expanded café, which is an ongoing project, Ciccone said. It allows the fitness facility to remain on the cutting edge of the industry, something that has continued with the mixed martial arts and Zumba classes.

Achieve works well with the Ciccone “family” of wellness products.

“This brings a level of expertise in training professional athletes, and tailors it around the average person,” Ciccone said. “There are other schools like Achieve. They have been popular for about a year. We knew, if we were to do it, we would want to do it with a local champ. We consider Jeremy that guy. This is a great addition to the club. We would not want to add a franchise. We think the decision we made was awesome and the reaction has been bigger than we expected.”